Content with relevant images gets more views than content without. However, the average marketer may find visual content creation challenging and time consuming. Great visual content that gets a high response and goes viral in today’s social media marketing takes skill or a budget to hire a great graphic designer. That’s why templates come so handy and Power Point is still the quickest way to add visuals to your content marketing.

And in social media, visuals pretty much make or break your presence. In fact, according to Buffer, tweets with images receive 18% more clicks, 89% more favorites, and 150% more retweets. And if you need any more evidence to convince you visuals are essential to your content marketing, just consider all these stats. [Read more…]

If you want your social media images to maintain their proportion and clarity in order to make an impact, you need to correct sizes for each social channel. Each network requires different sizes for perfect and clear images and they are constantly evolving so keep it up with them can be time consuming and frustrating.

Following specific image size recommendations is most important in the following two areas: [Read more…]

My business is slow, what can I do? How can I jump-start my sales and get my business moving?

This is is a very important question and something that many business owners struggle with. And here is your answer: MARKETING! You need to be marketing all the time. When you take consistent action, things start happening!
How can you market, you may ask when your budget is limited?

You can do this in a variety of ways, and it doesn’t mean that is easy. Adding value is what it takes to create a new business. Do you know what is the value you add to your market? Build your business by strengthening your core. Do things that will help you sell more of your services or products.

20 Things To Do When Business Is Slow For Women Entrepreneurs

For example, you can:

1. Evaluate your marketing efforts and make changes if necessary;
2. Attend events and make connections with other businesses. Look for businesses that serve the same target market as yours.
3. Volunteer your time or services. Solve problems for others. The Pay It Forward principle goes a long way.
4. Ask for referrals from your existing clients. A satisfied client will always be happy to recommend your services.
5. Get creative with your marketing;
6. Utilize social media platforms;
7. Make the most of your time;
8. Stay organized and have a plan;
9. Keep up with your bookkeeping;
10. Create or update your website;
11. Get involved with networking events;
12. Take some time for yourself;
13. Address any negative self-talk;
14. Get inspired by other entrepreneurs;
15. Read business books or blogs;
16. Update your resume and LinkedIn profile;
17. Learn a new skill;
18. Plan for the future
19. Stay positive and take action
20. Seek professional help if needed

Need more suggestions? Here is a list of 40 Things to Do When Business is Slow (to help grow your business).

Social media can be extremely effective for any business, when done right. If you don’t follow the unwritten rules, it can be just a waste of time and sometimes even money. When you know exactly why are you doing social media and what is your goal, the rules become so much simpler.
Here are 10 tips to help you in your social media efforts. [Read more…]