Simon Sinek, a renowned author and speaker, has revolutionized the beginning of marketing strategy by introducing the golden circle model. In his groundbreaking book, Sinek emphasizes the significance of understanding our purpose and how it can transform companies and individuals alike. His concept of "starting with why" focuses on the importance of connecting with humans on a deeper level. The idea behind a marketing strategy is to uncover our deeper motivations and effectively communicate … [Continue reading]
